Rampersand Investment Notes: Cuttable

Supercharging advertising with AI automation

At Rampersand, we are on the lookout for breakout companies that can leverage AI to improve users' workflows, elevate their product experience, and give users superpowers. We know truly transformative technologies can upend existing categories, and with Cuttable, we found just that. The team is already supercharging the advertising and marketing teams at Penfold's, Nandos, and Medibank.

We are excited to back the superstar team of Sam Kroonenberg, Edward Ring, and Jack White in Cuttable's $5.5m Seed round, led by our friends at SquarePeg.

We love partnering with teams that combine deep domain expertise, operating and technical excellence, and a big vision for the world's future state.

Read more about the funding round in the Australian Financial Review.

❓Why Rampersand invested in Cuttable:

• They are leading the pack in AI tech development: Cuttable is on the bleeding edge of AI. Their tech is not just an incremental improvement; it's a paradigm shift that allows for creating dynamic, high-quality advertising content at an unprecedented scale and speed.

• Productivity boost: Cuttable's automated content generation tools make creatives' lives 10x more productive. By automating repetitive tasks and streamlining the content creation process, Cuttable allows marketing teams to focus on what they do best: crafting compelling, creative, and impactful campaigns.

• Proven leadership: Cuttable's Co-CEO, Sam Kroonenberg, is a proven unicorn founder with a track record of building and scaling successful businesses alongside an incredibly capable founding team.

• Market fit: Cuttable was created within a leading Australian advertising agency to address agency content development problems. Since becoming independent, the team have proven demand across several verticals, as evidenced by its roster of recognised brand customers, including catch.com.au, Medibank, and Nando's.

• Scalability and growth: Cuttable’s solution leverages existing budgets to solve brands' recurring problems, ensuring a high ROI and rapid customer acquisition.

💡 What is Cuttable's BIG VISION?

Thanks to automation and AI, Cuttable enables brands and agencies to create entire advertising campaigns in the time it usually takes to write a brief.

"Our vision is to bring back the craft in digital advertising, making it possible to produce ads that people love and respect, all at scale.” - Sam Kroonenberg, Co-Founder and Co-CEO of Cuttable.

Cuttable provides marketing teams with automated content generation at scale. The product helps marketing teams create, repurpose, edit, approve, publish, review, and repeat content. It also helps marketing teams stay on brand, respond quickly to change, and create unique ads.

In short, it makes creatives' lives 10x more productive!

🤩 Is fully automated AI advertising here?

While we have seen Generative AI do some truly incredible things, the vision that AI can be trained to build the next iconic advertising campaign fully autonomously - think Vegemite's “Happy Little Vegemites” or the Yellow Pages’ “Not Happy Jan!” - is mind-blowing!

It won't happen overnight (another iconic advert). Still, Cuttable's big vision is to make it happen by wedging in through video creation and moving up the stack to develop a brand vision, end-to-end brand strategy, creative execution, and content distribution.

🔥 Cuttable solves a HUGE pain point for brands and marketers

In a crowded MarTech space, Cuttable addresses a significant pain point for brands: creating high-volume, high-quality, dynamic advertising content quickly. The demand for such a solution is immense, as the pressure on brands to produce more content while maintaining high quality and brand consistency is constant.

Creating quality content at scale can cost brands tens of thousands of dollars per campaign. Cuttable takes this budget, sets up the brand guidelines, templates, etc., and then can produce bulk ads for the campaign. They can do this for the cost of a single campaign and continue to service customers autonomously in the future.

👨‍🍳 About Cuttable's founders

If you combine the team's expertise, they can build and scale businesses, build tech solutions, work closely with various stakeholders to deliver projects, and create brand strategy and content. Sam Kroonenberg, Edward Ring, and Jack White are all critical ingredients for success in this market.

• Jack co-founded the advertising agency Sunday Gravy, where he saw the problems that Cuttable solves firsthand! Jack's insight into the space and deep understanding of customers is invaluable.

• Sam built A Cloud Guru to a global revenue of $100m and a $2bn exit within six years. That demonstrates an incredible ability to execute. However, underpinning this was a clear vision of where the market was moving and a focus on building a solution to deliver it. Sam is a proven unicorn founder.

• Ed has grown the business from the ground up—starting in the early days in the marketing team and being the customer (this is where Ed and Jack met!), moving to wear all the hats, co-founding Hector's Deli, and becoming employee #1 at Conscious Investment Management, where he designed, structured, and managed investments in the climate, health and education, and social infrastructure space.

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We are excited to back Sam, Ed, and Jack as they build Cuttable and achieve their big vision.

If YOU are a founder with a big vision, please reach out.

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